The particular strength of a documentary or a case study is its authenticity and credibility. However, when we’re watching a corporate documentary or following a company’s case study, there are a couple of vital question constantly lurking in the back of our mind: Is the company trying to show me something – or is it just showing off? Does it offer new perspectives and insights – or does it simply want to be listened to? But most importantly: Is this relevant for me?
NEON makes sure it is. In terms of production, we typically follow two alternative approaches. The scheduled approach involves detailed pre-production including on-site inspections, briefings of interview partners and script development.
The editorial approach is based on a more journalistic method, allowing us to actively incorporate new situations and developments. In this case, the final story takes form in the editing suite, after the entire footage has been reviewed and selected.