Alexa is changing the way we shop forever. Smart Homes take a lot of annoying household chores off our shoulders. Self-driving cars make our travels safer, faster and more relaxing. Our usage patterns are shifting on an enormous scale. We don’t want to rely on our computers, tablets and smartphones anymore to tell us what we need to know right here and now. We want the car, fridge, walls, shop windows, the pavement to speak to us.
But so much for the future, let’s look at the status quo. We have witnessed the birth of Virtual Reality. But this technology is not going to go big before there’s enough high-quality content to enjoy it with. And Augmented Reality? This promising upshoot is only taking its first shaky steps just now. AR glasses and headsets are still a far cry from being practicable, let alone viable.
However, this unexplored field clearly is going to be a first mover’s market. Whoever taps its full potential will generate a lot of attention, appreciation and impact. It’s highly innovative, it’s surprising – and it might just be that missing piece in the puzzle that could give your business, products or services a well-deserved boost.
There are already numerous ways to create great immersive video content: impressive 360° videos or animations of industrial facilities, buildings and machinery – before they’re even built. Based on CAD models these presentations are more detailed and realistic than ever, providing insights into complex processes and functions, inspiring real estate marketing, supporting eLearning applications … or simply captivating your customers, investors and partners like never before.
VR allows the user to ingest any kind of content – undisturbed, at his own pace and without limitations.
This especially makes sense for certain locations or spaces, which are not (easily) accessible in real life due to security risks, high costs or simply limitations in size. We’re talking technical appliances, industrial plants, power stations or any other kind of structure, which may be located on the other side of the world.
The possibilities to get your message across are endless. Why not appeal to the user’s play instinct and subliminally work your information into an interactive game. Let him explore new frontiers in an interactive video or safely teach him essential skills for mission critical tasks.
Interactive Videos have become an essential part of staff training and customer service. They can be a great way to immerse the viewer in your world. What’s more, you can offer content in flexible, bite-size portions, which can be consumed at any pace and in any sequence. Interactive videos have a high entertainment value and focus on the learning effect by actively involving the viewer.
A narrative story with decision points is often used in internal communication or eLearning. When the viewer reaches certain decision points it’s up to him or her to decide how the story continues by choosing between alternative scenes and scenarios. This is ideal for presenting different solutions to a problem or to endorse a certain conduct.
An interactive documentary takes this concept even further. By replacing the fictional narrative with real life footage, we bridge the psychological gap between medium and user. Especially when it comes to mission-critical or complex technical topics, the interactive documentary could be your best choice.
When you’re creating a whole series of interactive videos, a microsite is a great tool to organize and present them. It can be based on teaser or trailer campaigns, online series or conventional micro-libraries with documentary content. A big plus: Microsites enable you to include all kinds of content like text, photos, illustrations or graphics. Use a short introduction to put your videos into context or add some photos to illustrate the general setting of your stories. This also helps to keep your films short, significant and relevant.