It’s a great way to immerse the viewer in your product and/or brand world, for presenting different solutions to a problem or to endorse a certain conduct. Think of it as a true-to-life video game with your own specific content. Encourage your clients, partners and staff to personally design their own learning experience by making decisions, discover short-cuts, repeat unclear steps, even make mistakes – and to take in a lot of new information along the way. What’s more, you can offer content in flexible, bite-size portions, which can be consumed at any pace and in any sequence – with a high entertainment value and a clear focus on the learning effect by actively involving your target group.
An interactive documentary takes this concept even further. By replacing the fictional narrative with real life footage, we bridge the psychological gap between medium and recipient. Especially when it comes to mission – critical or complex technical topics, the interactive documentary could be your best choice. It can be based on teaser or trailer campaigns, online series or a summary of conventional microsites with documentary content.
A big plus: Microsites enable you to include all kinds of content like text, photos, illustrations or graphics. Use a short introduction to put your videos into context or add some photos to illustrate the general setting of your stories. This also helps to keep your films short, significant and relevant.