To talk about yourself is a common, but not the best way to get your message across. Try this instead: Before telling your story, create a common ground your audience can relate to, rationally and emotionally. Don’t just tell them what you did, but also why. Tell them how great it felt, but also how hard it was. But most importantly: Tell them the truth and why it matters to them. At least that’s how NEON does it. Because it works.

To talk about yourself is a common, but not the best way to get your message across. Try this instead: Before telling your story, create a common ground your audience can relate to, rationally and emotionally. Don’t just tell them what you did, but also why. Tell them how great it felt, but also how hard it was. But most importantly: Tell them the truth and why it matters to them. At least that’s how NEON does it. Because it works.

When all of these elements work as one, something will change. Your viewers will understand where you’re coming from and where you’re going. You’ve made your point and created an impact. Message delivered – by NEON.

When all of these elements work as one, something will change. Your viewers will understand where you’re coming from and where you’re going. You’ve made your point and created an impact. Message delivered – by NEON.